vitamin^®

Ailment

Stanton sets the bar for PR expertise and services in the DC-metro and Greater Baltimore area. They have the Mid-Atlantic cornered with offices in central D.C. and Baltimore city. In response to overwhelming client desire for strong national media coverage, Stanton opened a third office. And this time, Stanton went big; New York City. It wasn't long before this "scratch on the surface" revealed so much more. How could an organization accustomed to a lax competitive environment thrive in a media and market-savvy city where even small firms pose a threat? The answer was simple; Stanton needed something different. And they couldn't turn just anywhere to get it.

Prescription

1. Reevaluate Sales Cycle
2. Explore Uniquely Advanced Web Site Possibilities
3. Optimize Customer Relationship Management (CRM) Practices
4. Create Drive-to-Web Marketing Incentive

Cure

Vitamin's aptitude to fully optimize user experiences and deliver the Cure for the Common Brand^® allowed Stanton to break the mold. Their new web site, optimized for the "request for proposal" (RFP) sales process, delivers content and navigation in such a manner that prospects cannot help but take notice and remember. Stanton needed to look like a player in The Big Apple. Vitamin paved the way.

• Identified web presence as primary factor in new business procurement: Created strategic plan for Flash-based site that could separate Stanton from competition for the purpose of exponentially increasing RFP short-listing potential
• Created Flash with ability to work with content management: Optimized the availability and delivery of content through a creativity advanced user experience.
• Stanton can fully update navigation and content on-demand through a custom built Flash content management system
• Flash coded for ease of global modification in anticipation of business change and growth
• CRM practices fully enhanced through secure, client-based extranet: Extranet designed to manage client projects and deliverables for life of Stanton-Client engagements
• Co-branded ability. Extranet has the capability to display client logo to further enhance the CRM process
• Extranet login designed into Stanton home page in order to compel clients and prospects to visit corp. web site: Stanton news items placed on home page to capitalize on drive-to-web traffic
• Stanton can set up new clients, assign usernames and passwords, create document areas, upload and manage documents

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