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Crews Control Chooses Vitamin for Rebranding Initiative

Baltimore, Md. — October 23, 2006

Crews Control, a film and video crewing agency based in Silver Spring, Md., has selected boutique design-web-PR firm Vitamin^® to spearhead its rebranding initiative. Vitamin has been contracted to develop Crews Control’s 2007 marketing plan and to execute new corporate messaging, logo and marketing collateral, a web site, and a year-long direct mail campaign. The new brand will roll out in early 2007.

“It’s exciting to be working with Vitamin on a fresh brand,” said Andrea Keating, CEO of Crews Control. "While our reputation and presence in the industry has always been strong, we know our brand needs to be optimized. When we found Vitamin and began talking about how to perfect our image, it was clear they were the marketing firm to help us carry out our brand update.”

Keating founded the "crew-for-hire industry" and Crews Control in 1988. As an industry pioneer, Crews Control specializes in matching clients with film and video crews for shoots around the world. Crews Control represents more than 2,000 creative specialists worldwide who shoot for Fortune 500 companies and other businesses worldwide, including 3M, CBS, E! Entertainment, Honeywell, Sony Corporation, and Xerox.

The addition of Crews Control to Vitamin’s roster represents the firm’s growing list of specialized staffing and search related clients. Vitamin also oversees branding programs for Critical Connection (healthcare search/staffing firm), Livingston Associates (public radio and television search firm), and Garrison & Sisson (attorney search firm).

About Vitamin^®
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, healthcare firms, restaurant/hospitality businesses, non-profit organizations, and specialized search/staffing firms.

CONTACT

For media inquiries, contact Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com.

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