Vitamin | Press Room » Vitamin Wins Four Interactive Media Awards, Two by ’Online Oscars’

Vitamin Wins Four Interactive Media Awards, Two by ’Online Oscars’

Baltimore, Md. — April 21, 2006

Vitamin^®, a boutique design-web-PR firm, today announced winning two Webby Awards and two ADDY awards for online marketing excellence. Vitamin was selected as an Official Honoree of the 10th annual Webby awards for the firm’s own web site as well as that of High Road Schools/Kids 1, Inc. Vitamin also won a gold ADDY for the Vitamin web site and a silver ADDY for a Flash animation designed to publicize the launch of Discovery International’s television program, Mummy Autopsy.

Hailed as the "Online Oscars" by Time Magazine, The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes musician David Bowie, Internet inventor Vinton Cerf, Naked Chef Jamie Oliver, The Body Shop president Anita Roddick, “Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria.

The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The competition is the advertising industry’s largest and most representative competition for creative excellence.

Winning Entries

Vitamin
Designed to support Vitamin’s mission to provide the Cure for the Common Brand ^® the firm’s web site immediately captures audience attention on the home page with an animated pill bottle that bursts open with mini-Vitamins. Upon clicking the pills, they animate and lead users to the firm’s high-end portfolio.

High Road Schools/Kids 1, Inc.
Vitamin’s design of the High Road School web site incorporates a subtle Flash treatment to illustrate an exceptional, caring educational approach. Information architecture delivers content to all constituents while custom built Flash-video components of testimonials, class lessons and break downs of corporate structure (narrated by C-level executives) stream online. The site houses 26 mini-sites, one for each Kids 1 school. The mini-sites include school director photos, success stories, news and contact information. Custom content management gives Kids 1 the ability to add, edit or delete mini-sites in-house and on-demand.

Discovery International
Vitamin’s Flash animation for Mummy Autopsy was designed to intrigue and motivate audiences. Disseminated electronically to media and network affiliates (in seven languages) across Asia, India, Portugal, South Africa, Spain, and the UK, the animation announced the launch of Mummy Autopsy. Mixing history with forensic mystery, the original series Mummy Autopsy tracks a globetrotting set of up-and-coming mummy specialists as they investigate and solve an array of ancient cold cases.

About Vitamin^®
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, healthcare firms, restaurant/hospitality businesses, non-profit organizations, and specialized search/staffing firms.