vitamin^®

Three National Search Firms Select Vitamin to Build New Corporate Brands

As search industry realizes increase in assignments, Mid-Atlantic firms turn to Vitamin for branding and awareness marketing

Baltimore, Md. — February 21, 2006

Vitamin^®, a boutique design-web-PR firm, today announced being named the branding firm for three national search firms headquartered in the Mid-Atlantic region--Garrison & Sisson, Livingston Associates and Critical Connection.

“In 2005, regional search firms realized an average 20 percent increase in search assignments,” said Michael Karfakis, president and CEO of Vitamin. "With this steady and aggressive growth, there are tremendous business opportunities for search firms and many understand that investing in marketing and branding is a major factor in their continued success.”

Vitamin is working with each of its new clients to develop branding programs - from strategy through implementation.

• For Garrison & Sisson, a DC-based attorney search firm, Vitamin is developing a re-branding initiative, which includes the creation of a new logo, corporate identity package and web site.
  
• For Livingston Associates, a Baltimore-based public radio and television search firm, Vitamin is devising a re-branding strategy, which entails a new logo, corporate identity package, sales and marketing collateral, and web site.
  
• For Critical Connection, a Gaithersburg-based medical, biomedical and bioscientific search firm, Vitamin developed the logo and corporate identity to support the firm’s 2004 launch. Since then, Vitamin unveiled Critical Connection’s web site and continues working with the firm on targeted advertising, HTML email campaigns, and annual strategic planning initiatives.
  

Resources
www.g-s.com (re-launching in 2006)
www.livingstonassociates.net (re-launching in 2006)
www.criticalcxt.com

About Vitamin^®
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, healthcare firms, restaurant/hospitality businesses, non-profit organizations, and specialized search/staffing firms.

CONTACT

For media inquiries, contact Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com.

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