vitamin^®

Big Steaks Management Names Vitamin Agency of Record for PR

Agency's Role Expanded in Three-Year Partnership

Baltimore, Md. — June 21, 2010

The boutique design-web-public relations firm Vitamin^® announced today that restaurant group Big Steaks Management has retained the firm as public relations agency of record. Vitamin’s services will include media relations, social media, community relations and overall integrated marketing consultation for the group’s restaurants in three states.

Based in Baltimore, Big Steaks Management is a franchisee of nine Ruth’s Chris Steak House locations in Maryland, New Jersey and North Carolina. The company, which employs more than 600 people, also owns and operates the Havana Club and the Crystal Room, both in Baltimore.

“We view Vitamin as an integral part of our overall marketing strategy and we’re looking to them to develop innovative ways for us to engage with our customers using traditional, social and web-based media,” said Steve de Castro, Founder & CEO, Big Steaks Management.

Vitamin’s relationship with Big Steaks Management dates back to 2008, when Vitamin was retained to handle media relations for the group’s Baltimore City restaurants and its four locally franchised Ruth’s Chris Steak House restaurants. Now in its third year, the contract was expanded to include all regions, as well as social media strategy and implementation, integrated marketing consulting and community outreach.

“We’re so pleased that our three-year partnership with Big Steaks Management has grown to include its restaurants in all regions, as well as an expansion of services that allows us to support their in-house marketing team with the best possible mix of traditional and digital PR,” said Amanda Karfakis, president/CEO of Vitamin.

About Vitamin^®
Vitamin, the “Cure for the Common Brand,” is the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s client list includes regional and national companies in diverse fields, including built industry, education, healthcare, restaurant/ hospitality, non-profit and search/staffing.

About Big Steaks Management
Big Steaks Management operates nine Ruth’s Chris Steak House locations across Maryland, New Jersey and North Carolina. In Maryland, the company also operates The Crystal Room banquet facility in Pikesville and the Havana Club - Baltimore City’s hottest nightclub and the only indoor smoking venue. Established in 1998, the company is headquartered in Pikesville, Md.

CONTACT

For media inquiries, contact Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com.

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