vitamin^®

Big Steaks Management Retains Vitamin as PR Partner

Baltimore, Md. — May 9, 2008

Design-web-PR firm Vitamin^® announced today that restaurant group Big Steaks Management has retained the firm’s public relations services to lead media strategy and media relations for the group’s Baltimore City restaurants: Babalu Grill, Blue Sea Grill, and Havana Club, as well as its four locally franchised locations of Ruth’s Chris Steak House in Maryland.

Vitamin is currently implementing a multi-faceted media blitz to promote “A Decade of Sizzle,” the 10-year anniversary of Ruth’s Chris Steak House Annapolis. In tandem, Vitamin is developing a comprehensive public relations strategy to promote Big Steaks Management’s Maryland restaurants among local, regional and trade media.

Big Steaks Management employs more than 800 people in Maryland, New Jersey and North Carolina, where the company is a local franchisee of six Ruth’s Chris Steak House locations. Big Steaks Management also owns and operates Babalu Grill, Blue Sea Grill, Havana Club, and The Crystal Room in Maryland.

About Vitamin^®
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, healthcare firms, restaurant/hospitality businesses, non-profit organizations, and specialized search/staffing firms.

CONTACT

For media inquiries, contact Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com.

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