vitamin^®

Vitamin Goes iPhone

Boutique design and marketing firm arms employees with latest handheld technology, keeps team and clients ahead of the curve

Baltimore, Md. — July 9, 2007

Vitamin^®, an award-winning boutique design-web-PR firm, today announces a significant technology upgrade - the purchase of iPhones for all of its employees, a move to keep Vitamin and its clients ahead of the marketing communications curve.

“iPhones represent a completely new wave of handheld technology and they define the future of communication,” says Mike Karfakis, president/CEO of Vitamin. "Vitamin believes in entrenching our team with the best tools available for the job. Buying iPhones for our team gives us an edge in many ways. The iPhones aid with research and development, they help us manage a client’s brand aesthetic as it is intended to be seen online, and they keep us connected with the world 24/7. He continues, “Apple has completely flipped how handheld devices view and access the internet. This is the start of a new era in communication and we do not need to think twice to understand the meaning of this movement.”

Vitamin surprised employees with the iPhones late last week. The firm is known for keeping employees outfitted with the latest technology, from hardware to software. In addition to serving as an important tool for staying trend savvy, the iPhones represent a reward to employees for excelling in their roles for the first two quarters of this year.

As a marketing-centric firm, Vitamin employees spend an average of 80 to 90 percent of their time online. They are continually doing research online, reading blogs, listening to podcasts, sending emails, and watching internet videos. The iPhones present "anytime, anywhere" access to critical marketing channels that influence the strategies and tactics Vitamin employees implement daily.

About Vitamin^®
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, healthcare firms, restaurant/hospitality businesses, non-profit organizations, and specialized search/staffing firms.

CONTACT

For media inquiries, contact Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com.

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