Vitamin | Press Room » Vitamin Named Branding Firm for James Posey Associates

Vitamin Named Branding Firm for James Posey Associates

Baltimore, Md. — January 15, 2009

Vitamin^® today announced its selection by James Posey Associates for design and branding services. James Posey is a leading mechanical and electrical engineering firm in the mid-Atlantic region with headquarters in Baltimore, Md. Vitamin is handling several aspects of the firm's corporate messaging, including mission statement, value proposition and tagline, as well as the design of its new logo, identity collateral, and web site.

The branding initiative is setting the foundation for James Posey’s 100th anniversary in 2011.

“Vitamin is honored to partner with James Posey,” said Michael Karfakis, Chief Operating Officer of Vitamin. “It’s exciting to work with such a tenured and well respected firm that understands the importance of creating message-centric, high impact brand and marketing pieces. There is a clear trend in the A/E/C industry in terms of firms becoming more marketing savvy. Those savvy firms are taking action on optimizing for recruitment and the ability to get short-listed more quickly and easily. James Posey understands this trend and we look forward to helping them achieve success in 2009 and beyond.”

Founded in 1911, James Posey Associates specializes in the design of mechanical and electrical systems for the public and private institutional sectors, especially for education, government, healthcare, medical research, historic preservation, and the arts. The 55-member firm is known for the innovative approach and design ingenuity it brings to every project. Some of the firm’s best known projects are the U.S. Capitol Visitor Center, Johns Hopkins Bloomberg School of Public Health, and the MacConnell Public Safety and Transportation Operations Center for Fairfax County, VA.

The addition of James Posey to Vitamin’s roster represents the firm’s growing list of built industry clients, including: Burdette, Koehler, Murphy & Associates, Cathedral Stone Products, GWWO Architects, Hardesty and Hanover, Hord Coplan Macht, KLNB Retail, and NAI KLNB.

About Vitamin^®
Vitamin is the “Cure for the Common Brand,” the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s diverse client list encompasses regional and national companies including numerous AEC firms, educational institutions, healthcare firms, restaurant/hospitality businesses, non-profit organizations, and specialized search/staffing firms.

About James Posey Associates
James Posey Associates is a highly regarded MEP engineering firm that provides architects and building owners with superior mechanical and electrical design services. Over the past century, the firm has built an outstanding reputation through quality contract documents that are clear, concise and thorough. Backed by the firm’s commitment to employing and retaining the best engineering talent and providing unparalleled attention to detail on every project, James Posey’s clients receive accurate project bids with designs that seamlessly integrate creative and sustainable solutions in support of the architect and owner’s vision.