vitamin^®

Public Relations Program

A little known fact: Diabetes kills more people annually than breast cancer and AIDS combined. The Maryland Chapter of the American Diabetes Association approached Vitamin to address this public awareness challenge. Targeting Diabetes Alert Day, Diabetes Awareness Month and African-American Initiatives, Vitamin’s high-impact media campaign accelerated awareness of the deadly diabetes pandemic. Baltimore Ravens defensive powerhouse Haloti Ngata was tapped as a media spokesperson, and a publicity push was aimed at demographically-relevant TV, radio and print media. As a result, Vitamin generated more than 10 million media impressions in less than one year. This unprecedented press coverage for ADA Maryland compelled the National office to designate the regional chapter a “Spotlight Market,” where the fight against diabetes has grown—and surpassed other markets—as a media focus and issue of public concern.

About The American Diabetes Association

Diabetes is an epidemic that affects nearly 20.8 million people in the United States, a leading cause of death in more than 224,000 people yearly. The American Diabetes Association (ADA) is the nation’s leading voluntary health organization supporting diabetes research, information, and advocacy. Founded in 1940, the ADA supports affiliate offices in every region of the country providing services in more than 800 communities. In Maryland alone, 350,000 adults are diagnosed with diabetes; an estimated 124,000 are undiagnosed. The estimated annual direct and indirect cost of diabetes in Maryland is more than $5 billion. www.diabetes.org

Project Contact

To get your project started, call Amanda Karfakis today at (410) 732-6542 or email her at info@vitaminisgood.com