Under Armour
Point-of-Sale DVD
This DVD video was created for use on flat screens located within Under Armour’s up and coming consumer outlet locations. Six different apparel types are highlighted in separate, ten to twelve second vignettes. Each vignette is introduced by a set of 3D doors which where rendered to mimic the appearance of stamped steel. The doors depict the Under Armour logo fashioned out of the steel and open and close to reveal the vignettes.
About Under Armour
Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. Under Armour’s products are sold worldwide and worn by professional football, baseball, and soccer players, as well as athletes in major collegiate and Olympic sports. The Under Armour European headquarters is located in Amsterdam's Olympic Stadium, and its global headquarters is located in Baltimore, MD.
Project Contact
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