vitamin^®

Direct Mail Campaign

Vitamin worked with Notari to develop a 12 part direct mail campaign series targeted at raising awareness amongst former clientele, garnering the mindshare of new business prospects and building overall brand awareness. Utilizing clever headline concepts and corresponding imagery, the campaign leveraged humor, design detail, and captivating photography to breakthrough the recipients’ busy day and command attention. Three pieces targeting four specific industries allowed the campaign to make use of repetition throughout the span of an entire year. Market segments targeted included biotechnology, technology, healthcare and the corporate office environment.

About Notari Associates

With over twenty years of experience creating dynamic environments that seamlessly integrate space, people and technology, Notari Associates is a leading architectural, interiors and management organization. A client-oriented, team-based planning and design approach has enabled Notari’s long-term success and reputation amongst the corporate, bioscience, residential and healthcare vertical markets. Notari’s encompassing client roster includes AOL, Apple Computers, Erikson, and Sheppard Pratt Health Systems.

Project Contact

To get your project started, call us today at (410) 732-6542 or email us at info@vitaminisgood.com